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Axios: Social ads




Project overview


Advertising 
Short-form video


Axios is a news website with a mission of efficient news worthy of user’s time, attention and trust. They cover local news, politics, health, media and more.

This work covers concepting and delivering a new ad suite built to reuse social creative assets to increase user engagement with local advertising partners. 


The challenge


Mirroring social media to create a warm and familiar feeling in users. And, working with a variety of cross-platform constraints. 

Outcomes


Provided Ad Operations team a new suite for their sales arsenal.