Axios: Social ads

Overview

Advertising
Short-form video

Designed and launched an ad suite enabling local advertising partners to repurpose social creative assets across Axios Local platforms, maximizing ROI for local partners by transforming existing social assets into high-performing, multi-channel campaigns while also increasing operational efficiency and user engagement.

Axios is a news website with a mission of efficient news worthy of user’s time, attention and trust. They cover local news, politics, health, media and more.

The challenge

Mirroring social media to create a warm and familiar feeling in users. And, working with a variety of cross-platform constraints.

Outcomes

Provided Ad Operations team a new suite for their sales arsenal.