👋 Hey, I’m Alyson.
I’m a designer based in New York City.
I’m currently working as a digital product designer at Axios. (Previously at Hearst and The Brooklyn Academy of Music)
ADPList (mentoring)
Working Not Working
Are.na
👋 Hey, I’m Alyson.
I’m a designer based in New York City.
I’m currently working as a digital product designer at Axios. (Previously at Hearst and The Brooklyn Academy of Music)
ADPList (mentoring)
Working Not Working
Are.na
Axios: Local sites redesign
Project overview
Research
Web
This work covered a redesign for all 30 Axios local websites and spanned four months to ideate, conceptualize and prototype a new digital experience.
The challenge
How might we rethink our local sites as destinations, fostering delight, habit and community? How might we increase ad revenue?
Outcomes
Providing value to readers by improving scannability with a revamp of our local web template and introduction of basic search functionality.