Axios Local site redesign

Project overview

UI/UX
Research
Web

Axios is a news website with a mission of efficient news worthy of user’s time, attention and trust. They cover local news, politics, health, media and more.

This work covered a redesign for all 30 Axios local websites and spanned four months to ideate, conceptualize and prototype a new digital experience.

The challenge

How might we rethink our local sites as destinations, fostering delight, habit and community? How might we increase ad revenue?

Outcomes

Providing value to readers by improving scannability with a revamp of our local web template and introduction of basic search functionality.