Alyson Cardenas

👋 Hey, I’m Alyson. 

I’m a designer based in New York City. 

I’m currently working as a product designer at Axios, building and maintaining products and design systems. Previously at Hearst, Brooklyn Academy of Music. 

Linkedin
Working Not Working
Are.na
Dribbble
home
Axios: Local sites redesign


Project overview


UI/UX
Research
Web


Axios is a news website with a mission of efficient news worthy of user’s time, attention and trust. They cover local news, politics, health, media and more.

This work covered a redesign for all 30 Axios local websites and spanned four months to ideate, conceptualize and prototype a new digital experience. 



The challenge


How might we rethink our local sites as destinations, fostering delight, habit and community? How might we increase ad revenue?  

Outcomes


Providing value to readers by improving scannability with a revamp of our local web template and introduction of basic search functionality.