Alyson Cardenas
👋 Hey, I’m Alyson.
I’m a designer based in New York City.
I’m currently working as a digital product designer at Axios. (Previously at Hearst and The Brooklyn Academy of Music)
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homeAxios: Mobile app revamp
Project overview
UI/UX
Research
Axios is a news website with a mission of efficient news worthy of user’s time, attention and trust. They cover local news, politics, health, media and more.
This work covered a light redesign of the Axios mobile app and spanned eight weeks to ideate, conceptualize and prototype a new digital experience.
The challenge
How might we improve engagement via support of user personalization and discoverability throughout our mobile app? Outcomes
Providing readers with smarter content recommendations based on industry. Increasing logins with the introduction of Single Sign-On. Acting on Axios’ mission statement by delivering, at-a-glance, the most important news of the day. Developing a new discovery experience to support the breadth of Axios’ content.