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Axios mobile app: discovery & personalization
Project overview
UI/UX
Research
Drove end-to-end redesign of the Axios mobile app over eight weeks, from initial concept exploration through validated prototypes that improved user engagement and onboarding completion.
Axios is a news website with a mission of efficient news worthy of user’s time, attention and trust. They cover local news, politics, health, media and more.
The challenge
How might we improve engagement via support of user personalization and discoverability throughout our mobile app? Outcomes
Providing readers with smarter content recommendations based on industry. Increasing logins with the introduction of Single Sign-On. Acting on Axios’ mission statement by delivering, at-a-glance, the most important news of the day. Developing a new discovery experience to support the breadth of Axios’ content.