Alyson Cardenas

👋 Hey, I’m Alyson. 

I’m a designer based in New York City. 

I’m currently working as a digital product designer at Axios. (Previously at Hearst and The Brooklyn Academy of Music)

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Hearst: SFGate redesign

Project overview

User testing

Hearst Newspapers is the corporate operating group responsible for Hearst’s local and national newspaper properties including The San Francisco Chronicle, Houston Chronicle and The Albany Times Union among others. 

This work covered user testing and light UI updates in support of our visual and brand design team’s redesigned home and story pages for

The challenge

How might we increase CTR on our homepage? How might we increase scroll-depth on story pages?


Validation of visual designs through rapid iteration and mulitple rounds of user testing (