Alyson Cardenas

👋 Hey, I’m Alyson. 

I’m a designer based in New York City. 

I’m currently working as a product designer at Axios, building and maintaining products and design systems. Previously at Hearst, Brooklyn Academy of Music. 

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Hearst: SFGate redesign


Project overview


User testing
UI/UX
Web

Hearst Newspapers is the corporate operating group responsible for Hearst’s local and national newspaper properties including The San Francisco Chronicle, Houston Chronicle and The Albany Times Union among others. 

This work covered user testing and light UI updates in support of our visual and brand design team’s redesigned home and story pages for sfgate.com



The challenge


How might we increase CTR on our homepage? How might we increase scroll-depth on story pages?

Outcomes


Validation of visual designs through rapid iteration and mulitple rounds of user testing (usertesting.com).