Alyson Cardenas

Product & Graphic Designer — 7+ years experience in UI/UX, design systems, and print in media. Startup + Enterprise.
Based in NYC.

↓ Featured Work

UI/UX Design • A/B Testing • Conversion • Lead generation

Conversion Touchpoints

Designed and launched inline paywall experiences that converted readers into paying members, collaborating with growth teams to test, iterate, and optimize for maximum conversion.

UI/UX Design • Advertising

Social Advertising

Designed and launched an ad suite that enables local partners to transform existing social assets into multi-channel campaigns, reducing production costs while increasing user engagement and operational efficiency.

UI/UX Design • UXR • Retention

Discovery & Personalization

End-to-end redesign of the Axios mobile app over eight weeks, from initial concept exploration through validated prototypes that improved user engagement and onboarding completion.

Design Systems • Design advocacy • Project management

Mobile App Design System Refresh

Led a comprehensive redesign of the Axios mobile app design system, leveraging Figma's latest features to create scalable components, improve design-to-development handoff, and increase team velocity.

UI/UX Design • UXR

Axios Local Minisites Redesign

Reimagined the web experience for all 30 Axios Local sites in a four-month sprint to balance consistency across markets and increase engagement across diverse local markets.

↓ Work Archive

See all

Axios — Social Advertising

UI/UX Design • Advertising

Cerebral Magazine

Print • Visual Design