Alyson Cardenas
Product & Graphic Designer — 7+ years experience in UI/UX, design systems, and print in media. Startup + Enterprise.Â
Based in NYC.Â
UI/UX Design • A/B Testing • Conversion • Lead generation
Conversion Touchpoints
Designed and launched inline paywall experiences that converted readers into paying members, collaborating with growth teams to test, iterate, and optimize for maximum conversion.
UI/UX Design • Advertising
Social Advertising
Designed and launched an ad suite that enables local partners to transform existing social assets into multi-channel campaigns, reducing production costs while increasing user engagement and operational efficiency.
Discovery & Personalization
End-to-end redesign of the Axios mobile app over eight weeks, from initial concept exploration through validated prototypes that improved user engagement and onboarding completion.
Design Systems • Design advocacy • Project management
Mobile App Design System Refresh
Led a comprehensive redesign of the Axios mobile app design system, leveraging Figma's latest features to create scalable components, improve design-to-development handoff, and increase team velocity.
UI/UX Design • UXR
Axios Local Minisites Redesign
Reimagined the web experience for all 30 Axios Local sites in a four-month sprint to balance consistency across markets and increase engagement across diverse local markets.
Axios — Social Advertising
UI/UX Design • Advertising
Cerebral Magazine
Print • Visual Design